Jason,a salesperson for Green Tools,proposed a sale of solar panels to Timothy Energy Solutions.Timothy Energy Solutions was not willing to get into business with Green Tools,however,because its manager believed that their solar panels were inferior to the ones supplied by Timothy Energy Solutions' conventional suppliers.Jason presented the findings of a certified research body that compared the various solar panels that are offered by different companies.It was evident from the findings that Green Tools' solar panels were superior to those of other companies.This eventually led Timothy Energy Solutions to buy solar panels from Green Tools.Which of the following strategies was used by Jason to procure the business?

Question

Jason,a salesperson for Green Tools,proposed a sale of solar panels to Timothy Energy Solutions.Timothy Energy Solutions was not willing to get into business with Green Tools,however,because its manager believed that their solar panels were inferior to the ones supplied by Timothy Energy Solutions' conventional suppliers.Jason presented the findings of a certified research body that compared the various solar panels that are offered by different companies.It was evident from the findings that Green Tools' solar panels were superior to those of other companies.This eventually led Timothy Energy Solutions to buy solar panels from Green Tools.Which of the following strategies was used by Jason to procure the business?​

Quizplus · Accepted Answer

Jason used competitive depositioning strategy by presenting certified research findings to disprove Timothy Energy Solutions' belief that their current suppliers' panels were superior. This helped Jason to change the buyer's perception about Green Tools' solar panels and eventually close the deal.

Jason,a Salesperson for Green Tools,proposed a Sale of Solar Panels