Which one of the following statements concerning personal selling is incorrect?
A) Businesses spend considerably more on personal selling than on advertising.
B) Personal selling is used for products that are relatively inexpensive.
C) Products sold through personal selling move through direct-distribution channels.
D) Personal selling is used when customers are relatively few in number.

Question

Quizplus · Accepted Answer

Personal selling is generally used for high-priced, complex, or customized products, and not for relatively inexpensive products. Option A is correct because businesses spend more on personal selling as it is a more personalized form of communication and allows for a better opportunity to build relationships with customers. Option C is correct because direct-distribution channels involve personal selling. Option D is correct because personal selling is more effective when dealing with a small number of customers.

Which One of the Following Statements Concerning Personal Selling Is