A type of advertising that tries to improve the competitive status of a product is persuasive advertising. This type of advertising is usually seen during which stage of the product lifecycle?
A) growth and maturity
B) introductory
C) late maturity or decline
D) decline

Question

Quizplus · Accepted Answer

Persuasive advertising is usually seen during the growth and maturity stage of the product lifecycle when there are more competitors in the market and the goal is to improve the competitive status of the product.

A Type of Advertising That Tries to Improve the Competitive