Which one of the following statements concerning the sales process is CORRECT?
A) Salespeople identify potential customers at the approach stage.
B) Promotional messages are communicated by salespeople at the closing stage.
C) The closing stage is the critical point when the salesperson asks the prospect to buy.
D) A demonstration is an optional step in the sales process.

Question

Quizplus · Accepted Answer

The closing stage is where the salesperson asks the prospect to buy, making it a critical point in the sales process. Option A is incorrect because identifying potential customers is typically done during the prospecting stage. Option B is incorrect because promotional messages are typically communicated during the presentation stage. Option D is incorrect because a demonstration is often a necessary step in convincing the prospect to make a purchase.

Which One of the Following Statements Concerning the Sales Process