The goal of integrated marketing communications is to ________________________.

Question

Quizplus · Accepted Answer

The goal of integrated marketing communications is to create a unified promotional approach, where all aspects of marketing (such as advertising, sales promotions, public relations, and personal selling) work together to provide a consistent and compelling message to the target audience. Options A, C, and D do not fully capture the objective of integrated marketing communications.

The Goal of Integrated Marketing Communications Is to ________________________