When companies promote products to channel members, rather than to end users, they are using a ________ strategy.

Question

Quizplus · Accepted Answer

When companies promote products to channel members (e.g. wholesalers, retailers) to persuade them to stock and sell the products to end users, it is using a pushing strategy. This strategy pushes the product through the distribution channel, creating demand at the point of sale.

When Companies Promote Products to Channel Members, Rather Than to End