Question 1

The amount of content accessed from mobile devices continues to rise.

Accepted Answer

Mobile devices have become increasingly popular for accessing content, leading to a rise in the amount of content accessed from these devices.

Question 2

Brand communities can be fairly independent from the company behind the brand or can have the active support and involvement of company management.

Accepted Answer

Brand communities can be formed and fostered by consumers themselves, without much involvement from the company behind the brand. However, some companies actively support and participate in their brand communities by providing resources, facilitating communication, and even co-creating products or initiatives with community members.

Question 3

UGC sites, in which users rather than website owners contribute most or all of the content, stands for ________.

Accepted Answer

The answer of UGC sites, in which users rather than...

Question 4

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

The answer of ________ is a research technique in which...

Question 5

________ is a form of digital media that provides a variety of communication tools, including status updates, user comments, and personal profiles.

Accepted Answer

The answer of ________ is a form of digital media...

Question 6

Podcasts can now be recorded on the go on most personal computers, smartphones, and other mobile devices; a studio is no longer necessary.

Accepted Answer

With the advancement of technology, many devices now have built-in recording software or can download apps that allow for easy podcast recording on-the-go, eliminating the need for a traditional recording studio setup.

Question 7

________ are used in social media to share how-to advice.

Accepted Answer

The answer of ________ are used in social media to...

Question 8

Attracting new customers is one of the primary reasons businesses use networks and other social media.

Accepted Answer

Yes, attracting new customers is a common goal for businesses using social media and networks. These platforms provide an opportunity to reach a wider audience and establish connections with potential customers who may not have been reached through traditional marketing methods.

Question 9

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

Accepted Answer

By providing helpful and informative responses on Q&A sites, you can showcase your expertise and establish yourself as a thought leader in your industry. This can help to enhance your personal brand and also demonstrate your company's dedication to delivering exceptional customer service.

Question 10

The three-step process adapts well to blogging.

Accepted Answer

The three-step process (prewriting, drafting, revising) can be applied to the writing of blog posts, making it well-suited for the blogging format.

Question 11

IM conversations should not be planned; they should be spontaneous and natural.

Accepted Answer

IM conversations, especially in a professional context, can be planned to ensure clarity, efficiency, and respect for the recipient's time.

Question 12

Businesses invest time and money in social networking to increase profit margins per sale.

Accepted Answer

The answer of Businesses invest time and money in social...

Question 13

Conventional promotional efforts should be used in all of a company's social media conversations.

Accepted Answer

Social media conversations should focus on creating authentic and genuine engagement with customers, rather than solely promoting products or services. Including too much promotional content can come across as pushy and may turn off potential customers.

Question 14

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

Accepted Answer

Phone-based text messaging is limited in terms of the length of messages, the ability to easily share media, and the lack of features like group chats that are common in computer-based instant messaging platforms.

Question 15

Business emails do not need to follow formal rules of grammar, spelling, and capitalization; they should instead use brief texting language and abbreviations such as LOL and IMHO.

Accepted Answer

Business emails should always follow formal rules of grammar, spelling, and capitalization to maintain professionalism and clarity. The use of texting language and abbreviations is not appropriate in a professional setting.

Question 16

________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

The answer of ________ is a measure of how effectively...

Question 17

Unless you need to capture exact wording, speaking from an outline and notes rather than a prepared script is often the best choice for a podcast.

Accepted Answer

Speaking from an outline and notes allows for a more natural and conversational tone, which is often preferred in podcasts. A prepared script can come across as too formal and robotic.

Question 18

In viral marketing, computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.

Accepted Answer

Viral marketing involves creating a message or content that is spread quickly and widely through word-of-mouth or social sharing, not computer viruses. Introducing viruses into systems is a malicious act and not a legitimate marketing strategy. Viral marketing does not involve the use of computer viruses to spread promotional material or malware. Instead, it refers to the use of social media and other digital platforms to generate buzz and word-of-mouth advertising for a product or service.

Question 19

When creating a tutorial, you should use phrases such as "getting started with" or "advanced techniques for" in the title to alert readers about the level of the tutorial.

Accepted Answer

Using phrases like "getting started with" or "advanced techniques for" in the title helps readers know whether a tutorial is suitable for beginners or those who already have some knowledge on the topic.

Question 20

Business messages designed for large audiences should be carefully scripted and written in a "corporate voice" that is impersonal and objective.

Accepted Answer

Business messages for large audiences should be carefully crafted to maintain a professional tone that is unbiased, impersonal, and objective. This often involves using a corporate voice, which aims to sound professional and reflects the company's values and brand. This approach helps to convey information to the audience effectively while avoiding any inappropriate or unprofessional tone.

Quiz 6: Crafting Messages for Electronic Media