"Hello Mr.Lucas, Mrs.Jones, one of your colleagues in the accounting department suggested I contact you about our new payroll system." Which of the following statements best captures the nature of this interaction between the salesperson and Mr.Lucas?
A)colleague approach
B)introductory approach
C)referral approach
D)acquaintance approach
E)a premium relationship approach

Question

Quizplus · Accepted Answer

The mention of the colleague in the accounting department indicates that this is a referral approach. The salesperson is leveraging the trust and relationship that Mr.Lucas and Mrs.Jones have with their colleague to try and establish a connection and potentially secure a sale.

"Hello MrLucas, Mrs