Patricia is analyzing customer interaction data gathered from her company's website to better understand the customers' needs and use the information in her sales process.Patricia is involved in:

Question

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Patricia is engaging in social listening, which involves monitoring and analyzing customer interactions on social media and other online channels to gain insights into their needs and preferences. This information can then be used to tailor sales and marketing efforts to better meet the needs of the customer.

Patricia Is Analyzing Customer Interaction Data Gathered from Her Company's