In Prospecting, What Does Motives, Means, and Opportunity Really Mean

In Prospecting, what does Motives, Means, and Opportunity really mean?

A) key selling criteria used by salespeople to tell customers why they should buy from them
B) key buying criteria used by customers when making a purchase decision
C) tools used by sales people to help them determine a prospect's ultimate 'close-ability'
D) tools used by sales managers to help motivate their sales force
E) tools used by customers to find the salespeople who will offer them what they are looking to buy