Although there is no particular order of presenting FAB, the textbook suggests using Features first.
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Q30: For any USP to work, it must
Q31: The text identifies three so called "realms."
Q32: If a customer is not interested in
Q33: The only product knowledge a successful salesperson
Q34: An example of an advantage to a
Q36: The use of computers to increase personal
Q37: In order to develop a successful USP,
Q38: Planogram software helps sales reps, buyers, and
Q39: A geographic information system is only used
Q40: Computers enhance a salesperson's communications ability through
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