In order to develop a successful USP, a successful salesperson should ask several questions about the product or business.One of those questions is; "Which of my product's attributes is the most important to my customer?"

Question

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By identifying which attribute of the product is most important to the customer, a salesperson can focus on and highlight that attribute in their USP to make it more appealing to potential customers.

In Order to Develop a Successful USP, a Successful Salesperson