Tammy tells a potential customer that her product will last 2 years longer than a comparable product offered by a competitor.What is Tammy providing the potential customer?
A)a competitor analysis
B)a performance characteristic of a product
C)a characteristic of the product that is not special enough to be called a benefit
D)an intangible feature of the product
E)a physical characteristic of a product

Question

Quizplus · Accepted Answer

Tammy is providing a performance characteristic of her product, specifically the length of time it is expected to last. This is a tangible benefit that sets her product apart from the competitor's product.

Tammy Tells a Potential Customer That Her Product Will Last