Computers Are US decides to run a consumer sales promotion in one of their stores.Which of the following would NOT be an example of a consumer sales promotion available to Computer Are US?
A)free copy of How to Use Microsoft Office for Dummies to first 50 customers who spend over $100 in shopping
B)contests
C)displays
D)coupons
E)hands-on demonstration of the new computers launched by Microsoft this week

Question

Quizplus · Accepted Answer

Displays are not an example of a consumer sales promotion. They are a part of visual merchandising that draws attention to a product, but do not offer any special discounts or incentives to the consumer. The other options - free copies, contests, coupons, and hands-on demonstrations - are all examples of consumer sales promotions.

Computers Are US Decides to Run a Consumer Sales Promotion