In simple terms, what does the acronym USP mean to a potential buyer?
A)the price of the product for the buyer
B)the value the product will create for the buyer
C)the unique stocking practices of the buyer
D)the uniqueness of the sales professional
E)the unique selling partnership between the buyer and seller

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, which refers to the unique value or benefit that a product or service can offer to its potential buyers. It is what sets the product or service apart from competitors and makes it more attractive to buy. Therefore, the correct answer is B - the value the product will create for the buyer.

In Simple Terms, What Does the Acronym USP Mean to a Potential