Paul is in the middle of a negotiation regarding a shelf position and shelf spacing of his products at a retailer's space.Which of the following will be helpful in convincing Paul's client to give Paul's product a space within his store?
A)Pricing
B)Premiums
C)Store positioning
D)Planogram
E)Shelf placing

Question

Quizplus · Accepted Answer

A planogram is a visual representation of the retailer's intended product placement, layout and spacing on the shelf, and can be helpful in showing the client how the proposed placement will benefit their store in terms of increased sales and improved aesthetics. Pricing, premiums, store positioning, and shelf placing may also be important considerations, but they may not be as directly relevant in this particular negotiation.

Paul Is in the Middle of a Negotiation Regarding a Shelf