According to the textbook, there are four main factors of a firm's promotional effort.Which of the following is not one of the factors?
A)Personal selling
B)B2B Selling
C)Advertising
D)Publicity
E)Sales promotions

Question

Quizplus · Accepted Answer

The four main factors of a firm's promotional effort according to the textbook are personal selling, advertising, publicity, and sales promotions. B2B selling is not one of the main factors listed in the textbook.

According to the Textbook, There Are Four Main Factors of a Firm's