Johnson is selling a service which has potential benefits: time saving, competitive pricing, and fast delivery.However, during his presentation to a prospect, he realizes that delivery timings are not as important to the client.What should Johnson do?
A)Emphasize only time saving benefit and de-emphasize competitive pricing and fast delivery
B)Emphasize only fast delivery and de-emphasize competitive pricing and time saving
C)De-emphasize competitive pricing and emphasize time saving and fast delivery
D)De-emphasize fast delivery and emphasize time saving and competitive pricing
E)Emphasize competitive pricing and de-emphasize time saving and fast delivery

Question

Quizplus · Accepted Answer

Since the client does not prioritize fast delivery, Johnson should focus on emphasizing the benefits that are important to the client, which are time saving and competitive pricing.

Johnson Is Selling a Service Which Has Potential Benefits: Time