Martha decides to explain the product features to a prospect by telling a story.The process of converting a concept into a story is an example of encoding.

Question

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Encoding involves converting an idea, concept, or message into a format that can be easily understood by the receiver. One way to do this is by using storytelling, which involves presenting information in a narrative form that captures the prospect's attention and conveys product features in an engaging and memorable way.

Martha Decides to Explain the Product Features to a Prospect