Stuart McKenzie owns a small fast food restaurant.He has experienced significant sales growth and wants to hire an additional cook to handle the extra volume.John Pinskie, a representative for a company that sells kitchen equipment, stops by for a regular sales call.After a conversation between the two about the opportunities and challenges facing the restaurant, they agree to upgrade the kitchen equipment allowing the current staff to double their output, eliminating the need for extra staff.Which of the following statements best describes what John did?
A) focused on his own need to increase his compensation
B) helped Stuart identify what he really needed
C) connected with Stuart at an emotional level
D) created little value for his customer
E) changed Stuart's emotional state
Correct Answer:
Verified
Q36: Routine decision making is commonplace with high-involvement
Q37: According to the text, the buying process
Q38: One of the best ways to deal
Q39: According to the text, "Gatekeepers" impact corporate
Q40: It is easy to make a sales
Q42: Different individuals have different reasons for wanting
Q43: According to the textbook, which of the
Q44: A salesperson uses a series of _
Q45: All of the following are the buying
Q46: Tamera is at a car dealership and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents