Allyson is determining what went gone wrong with the campaign she planned in Latin America for her company's product. She narrowed down the issues to sociocultural factors, which would include

Question

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Sociocultural factors refer to the societal and cultural influences that can affect the success of a campaign. Visible artifacts and underlying values are examples of sociocultural factors, as they can impact how a product or campaign is received by a particular culture. Product uses, currency rates, trade agreements, trading blocs, potential tariffs, quotas, population distribution, and logistics are all important considerations for a marketing campaign, but they fall under other categories such as economic, political, and logistical factors.

Allyson Is Determining What Went Gone Wrong with the Campaign