Moriah has been assessing the cultural dimensions of a nation in Europe to see if it fits with her company's line of water sports products. She reports to the management team that she doesn't feel the market is a good fit because the culture focuses on success in business and doesn't advocate for the gratification of enjoyment. Which of Hofstede's dimensions is affecting Moriah's decision?

Question

Quizplus · Accepted Answer

The dimension affecting Moriah's decision is "indulgence," which relates to the degree to which a society allows relatively free gratification of basic and natural human desires related to enjoying life and having fun. A culture that doesn't advocate for the gratification of enjoyment would score low on indulgence.

Moriah Has Been Assessing the Cultural Dimensions of a Nation