Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are

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In the B2B process, the information search and alternative evaluation steps are more formal and structured compared to the B2C process, which tends to be more decentralized and informal. This is because B2B transactions often involve more complex and high-value purchases, and decision-makers need to carefully evaluate and compare different options to ensure they are making the best decision for their company. This typically involves creating an organized process to collect and analyze information, including gathering feedback from multiple stakeholders within the company.

Compared to the B2C Process, the Information Search and Alternative