The buying center for Cross Point Corporation is in the process of discussing price, quality, and delivery schedules with potential suppliers. They are in the ________ stage of the business-to-business buying process.

Question

Quizplus · Accepted Answer

The buying center is in the vendor negotiation stage where they are discussing price, quality and delivery schedules with potential suppliers. Option B is the product specification stage where the buying center outlines the product requirements. Option C is the need recognition stage where the buying center identifies a need for a product. Option D is the vendor performance assessment stage where the buying center evaluates supplier performance post-purchase. Option E is the request for proposal stage where the buying center invites potential suppliers to submit proposals.

The Buying Center for Cross Point Corporation Is in the Process