At many universities, education faculty members were among the first to ask for course management systems that would allow them to keep track of their students' grades and progress more efficiently. These faculty members were ________ in the buying center.

Question

Quizplus · Accepted Answer

Initiators are the ones who first identify the need for a product or service, which in this case, are the education faculty members who recognized the need for course management systems to track students' grades and progress.

At Many Universities, Education Faculty Members Were Among the First