Kendrik is the director of human resources for a small film production firm. He has a strong personal interest in technology and is known throughout the firm as the one with the most knowledge about new kinds of audio equipment. If the firm decides to upgrade its audio equipment, Kendrik will probably function in what role in the firm's buying center?

Question

Quizplus · Accepted Answer

Kendrik's knowledge and interest in technology makes him an influencer in the firm's buying center, as he can provide valuable input and guidance in the decision-making process regarding the upgrade of the audio equipment.

Kendrik Is the Director of Human Resources for a Small