The Kinforth University IT department needs to buy additional computers for the computer lab. Akansha Raj, manager of the lab, is asked for a recommendation, and she suggests buying Macintosh computers instead of Windows PCs. What role does Akansha Raj play in the buying center?

Question

Quizplus · Accepted Answer

Akansha Raj is an influencer because she is providing a recommendation for the purchase of the computers. She is not the gatekeeper, decider, buyer, or initiator in this scenario.

The Kinforth University IT Department Needs to Buy Additional Computers