Jason Is the Sales Representative for a Campus Food Supply

Jason is the sales representative for a campus food supply company. When he calls on the food services department at Henson University, he also tries to meet with several students to get their feedback on food served in the dorms. He passes this feedback to his managers to guide the development of future food preparation. The students are the ________ in the buying center.

A) deciders
B) initiators
C) influencers
D) users
E) gatekeepers