Not knowing the roles of key players in the buying process could cause a sales representative to

Question

Quizplus · Accepted Answer

Not knowing the roles of key players in the buying process could lead to wasting time and possibly alienating those involved. It’s important for a sales representative to understand who the decision-makers are, who the influencers are, and who the gatekeepers are, in order to effectively navigate the buying process and build relationships with the individuals involved.

Not Knowing the Roles of Key Players in the Buying