When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n)________ situation.

Question

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A modified rebuy occurs when a buyer has purchased a product or service in the past but wants to change specifications such as materials, quality, or options associated with the product. This situation typically involves more decision-making than a straight rebuy and may require the buyer to consider alternative suppliers or options.

When a Business Buyer Decides to Change Specifications Such as Quality