Carol bought the company's first video teleconferencing system, and she involved all of the company's department heads in the decision. Carol spent weeks evaluating options, inviting RFPs, and negotiating with vendors before she finally made a purchase decision. This buying situation would most likely be classified as a

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This situation is a "new buy" because it is the company's first purchase of a video teleconferencing system, indicating that the buying process is more complex and involves a higher level of decision-making, including evaluating options and inviting RFPs (Request for Proposals).

Carol Bought the Company's First Video Teleconferencing System, and She