When Rachel gave her presentation to the Mintok buying center team, she focused on answering Cheryl's questions, since she is the decision maker. What type of buying center does Mintok use?

Question

Quizplus · Accepted Answer

Mintok buying center uses an autocratic type of buying center as the decision maker (Cheryl) has the most influence and power in the decision-making process. Rachel focused on answering Cheryl's questions, indicating that other members of the buying center do not have equal input in the decision.

When Rachel Gave Her Presentation to the Mintok Buying Center