While on vacation, Linda's camera was stolen. Not wanting to waste vacation time shopping for a new camera, Linda simply purchased another camera just like her old one. For Linda, the ________ was low.
A)perceived benefit versus perceived cost of search
B)locus of control for this decision
C)determinant attribute for this decision
D)universal set of camera options
E)prepurchase dissonance factor

Question

Quizplus · Accepted Answer

Linda decided to simply purchase another camera just like her old one instead of shopping for a new one because the perceived benefit of finding a new camera did not outweigh the perceived cost of search, such as the time and effort it would take to research and purchase a new camera. Therefore, the perceived benefit versus perceived cost of search was low.

While on Vacation, Linda's Camera Was Stolen