The display of candy and magazines at the grocery store checkout are impulse products the store hopes you will purchase as you wait to pay for your groceries. Impulse products like these are elements of
A)compensatory decision rules.
B)choice architecture.
C)evoked sets.
D)retrieval sets.
E)self-actualization.

Question

Quizplus · Accepted Answer

Impulse products displayed at the checkout are a deliberate choice by the store to influence the consumer's decision-making process. This practice falls under the concept of choice architecture, which is the design of environments to nudge people towards making specific choices. Compensatory decision rules, evoked and retrieval sets, and self-actualization are not directly related to impulse products at checkout.

The Display of Candy and Magazines at the Grocery Store