Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel
A)cognitive bias.
B)postpurchase cognitive dissonance.
C)psychological risk.
D)need recognition.
E)physiological risk.

Question

Quizplus · Accepted Answer

Postpurchase cognitive dissonance is a feeling of anxiety or regret felt by consumers after making a purchase. The scenario described in the question where a consumer sees clothes they bought in the past that they would not wear today is an example of postpurchase cognitive dissonance. The consumer may feel like they wasted money on something they no longer like or that does not fit their current style.

Many Consumers Have Clothes They Purchased in the Past That