Postpurchase cognitive dissonance is especially likely for products that are
A)cheap, poorly made, and made of plastic.
B)personally valuable, antique, or foreign-made.
C)simple, easily copied, and new.
D)psychologically soothing, purchased impulsively, and part of a consumer's evoked set.
E)expensive, infrequently purchased, or associated with high levels of risk.

Question

Quizplus · Accepted Answer

Postpurchase cognitive dissonance occurs when a consumer experiences discomfort and doubt after making a purchase, particularly when the purchase involves a high level of risk or expense. Therefore, products that are expensive, infrequently purchased or associated with high levels of risk are more likely to result in postpurchase cognitive dissonance.

Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are