Frank bought Timberland boots because he felt they were perfect for his outdoor activities. Aidan bought the same kind of boots because he liked the image they conveyed. The psychological factor driving Aidan's behavior is
A)functional need.
B)lifestyle.
C)his universal set.
D)learning.
E)his evoked set.

Question

Quizplus · Accepted Answer

Aidan's behavior is driven by his desire to project a certain image or lifestyle, rather than a functional need or learned behavior.

Frank Bought Timberland Boots Because He Felt They Were Perfect