Though he has never owned a Jaguar, Jamie thinks that Jaguar vehicles are poorly made and have many mechanical problems. For Jaguar to sell Jamie a car, the company would need to change the ________ component of Jamie's attitude.
A)social
B)affective
C)functional
D)cognitive
E)physiological

Question

Quizplus · Accepted Answer

Jamie's negative perception of Jaguar vehicles is based on his beliefs about their quality and reliability, which is a cognitive component of his attitude. Changing Jamie's beliefs about Jaguar vehicles by providing evidence of their superior quality and reliability would require a shift in his cognitive component.

Though He Has Never Owned a Jaguar, Jamie Thinks That