Caroline is starting to wonder if she should have purchased her new cell phone because it cost so much money and she could have purchased a less expensive one. This scenario represents an especially critical time for marketers because Caroline is dealing with
A)criteria reevaluation.
B)buyer's remorse.
C)competitive leverage.
D)purchase uncertainty.
E)consumer vulnerability.

Question

Quizplus · Accepted Answer

Caroline is experiencing buyer's remorse, which refers to the feeling of regret or anxiety after making a purchase, particularly one that is expensive or involves a significant decision. This is a critical time for marketers because they need to address any concerns or doubts the consumer may have and reassure them that they made the right choice. They can do this through follow-up communication, customer service, and providing additional information or resources. Failure to address buyer's remorse can result in returns, negative reviews, or loss of future business.

Caroline Is Starting to Wonder If She Should Have Purchased