After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on
A)cultural expectations.
B)generational cohorts.
C)demographic data.
D)marketers' general perceptions.
E)green marketing.

Question

Quizplus · Accepted Answer

The research was based on demographic data, specifically the gender of the majority of the company's customers.

After Conducting Some Targeted Research and Learning That Most of Its