Marketers will often decide which population segments to target based on income because income determines consumer
A)purchasing power.
B)education level.
C)marketing influence.
D)desirability.
E)occupational level.

Question

Quizplus · Accepted Answer

Income determines a consumer's purchasing power, which is the ability to buy goods and services. Therefore, targeting population segments based on income can help marketers reach consumers who have the means to purchase their products.

Marketers Will Often Decide Which Population Segments to Target Based