As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers should
A)replace all gendered marketing with nongendered marketing.
B)remove gender as a factor in their promotional materials.
C)be careful about gender neutrality in positioning their products.
D)maintain gender boundaries in all their marketing efforts.
E)reinforce the importance of gender roles.

Question

Quizplus · Accepted Answer

While gender roles have become more fluid, gender is still an important factor for many consumers in their purchasing decision-making process. Therefore, marketers need to be careful in positioning their products in a gender-neutral manner without completely removing gender as a factor. This way, they can appeal to a diverse range of consumers without alienating any specific gender demographic.

As Gender Roles Have Blurred, Status, Attitudes, and Behaviors Related