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Katrine's Company Is in the Midst of Identifying Potential Markets

Question 45

Multiple Choice

Katrine's company is in the midst of identifying potential markets for its line of women's accessories and the best way to deliver the 4 Ps to those markets. The company wants to ensure that its policy of "a healthy world comes from healthy practices" is put into place during this process. Which phase of conscious marketing is the company involved in?


A) planning
B) control
C) implementation
D) brainstorming
E) situation analysis

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