Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's ________ phase of its strategic marketing planning process.

Question

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The report issued by General Mills is part of the control phase of the company's strategic marketing planning process. This phase involves evaluating actual performance against the set standards and making necessary adjustments to ensure that objectives are met.

Every Year, General Mills Issues a Report Discussing How the Firm