Kellen Electronics Corp. is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn't match that term with Kellen Electronics Corp. What can the company do to improve this situation?
A)promote the product on social media channels
B)create an app that promotes the product
C)replace online marketing with print marketing
D)rename the company to start with the letter "A"
E)create more specific keywords

Question

Quizplus · Accepted Answer

By creating more specific keywords, Kellen Electronics Corp. can increase the chances of their website showing up in search engine results when users search for electronic equipment. This can be achieved by researching and using long-tail keywords that are more specific to the products and services offered by Kellen Electronics Corp.