Darren has developed a medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?
A)click path data
B)sentiment analysis
C)social influence
D)keyword analysis
E)budget analysis

Question

Quizplus · Accepted Answer

Darren can use keyword analysis to analyze the language and phrasing that his competitors use on their websites to attract customers searching for similar products online. He can then use this information to optimize his own website and marketing materials to better target potential customers.

Darren Has Developed a Medication Vial for Travelers