Despite its vivid design, the website for Lolly's Bookstore does not attract customers. In fact, most website visitors leave the site just moments after clicking on it. Which measure does the owner need to address?
A)sentiment analysis
B)page views
C)bounce rates
D)keyword analysis
E)mobilization rates

Question

Quizplus · Accepted Answer

The bounce rate measures the percentage of visitors who leave a website after viewing only one page. A high bounce rate suggests that the website is not engaging or relevant to the visitors. In this case, the owner of Lolly's Bookstore needs to address the high bounce rate to keep visitors engaged and interested in the website.

Despite Its Vivid Design, the Website for Lolly's Bookstore Does