Sasha's Sandwich Shop rewards customers with five points every time they purchase a lunch entrée. Once customers earn 25 points, they receive a free lunch entrée. What tactic is this business using to achieve customer excellence?
A)using a good physical location
B)relying on an effective price structure
C)creating customer loyalty
D)focusing on human resource management
E)developing an Internet presence

Question

Quizplus · Accepted Answer

By rewarding customers with points and offering a free lunch entrée once they have earned 25 points, Sasha's Sandwich Shop is creating customer loyalty. This tactic encourages customers to continue to purchase their meals from the shop in order to earn points and eventually receive a free meal, which can lead to repeat business and increased customer satisfaction.

Sasha's Sandwich Shop Rewards Customers with Five Points Every Time