Over the last few months, Carlos and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products. Finally, they developed the products, prices, distribution, and promotion that should appeal to each of those target markets. In doing so, Carlos has also identified what he believes is an advantage his competitors cannot match. Carlos and his colleagues have been developing
A)a business mission statement.
B)a strategic vision.
C)team-building exercises.
D)a marketing strategy.
E)competitive assessments.

Question

Quizplus · Accepted Answer

Carlos and his colleagues have gone through the process of developing a marketing strategy, which involves analyzing the current business situation, identifying target markets, developing products, prices, distribution, and promotion, and identifying a competitive advantage.

Over the Last Few Months, Carlos and His Colleagues Have