What is considered the best way to build a sustainable competitive advantage using product excellence?
A)being the first to offer customers desired features, even if competitors can copy them easily
B)positioning the product using a clear, distinctive brand image
C)having the most features on each model
D)focusing on being cutting edge and continually eliminating older features that are still in use by customers
E)copying the market leader's features, but at a lower cost

Question

Quizplus · Accepted Answer

By creating a clear, distinctive brand image, the company can differentiate itself from competitors and build a loyal customer base. This can lead to a sustainable competitive advantage as customers are willing to pay more for the brand they trust and prefer. Being the first to offer desired features may be effective initially, but competitors can easily copy these features, minimizing the advantage. Having the most features on each model can lead to increased costs without necessarily adding value to the customer. Focusing on being cutting edge and eliminating older features may neglect the needs of customers who still require those features. Copying the market leader's features at a lower cost may lead to a price war and reduce profitability.

What Is Considered the Best Way to Build a Sustainable